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在跨文化传播中，情感要素的作用日益凸显。其中，针对性的情感激活与调节策略，能够有效弱化文化隔阂、缩小认知差距。本研究以笑脸元素为切入点，通过三项实验探究其对跨国旅游宣传效果的影响。研究发现，无论是短视频还是平面海报，笑脸元素都能显著提升受众的积极情绪和旅游意愿，该效应既具有跨文化普适性，又在不同文化情境中表现出程度差异。进一步分析表明，情绪效价在笑脸元素与传播效果间起中介作用，而笑容类型的差异影响不显著。本研究证实，笑脸元素通过情绪感染机制，可在不同文化群体间构建情感层面的意义共享空间。这一策略为跨文化传播实践提供了理论依据，也为利用情感符号优化国际旅游宣传提供了可行路径。
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基本信息:
中图分类号:G206;G125;B842.6
引用信息:
[1]程思琪,张侠丹.跨文化传播中的情感密码：笑脸元素的传播效能与作用机制[J].西南民族大学学报(人文社会科学版),2025,46(09):165-175.
基金信息:
广东省哲学社会科学规划学科共建项目“文化折扣视域下中华文化数字出海的现状与策略研究”(GD24XXW14); 暨南大学中华文化港澳台及海外传承传播协同创新中心高水平大学专项资金项目“区域、国别视野下中华文化在海外的传播、影响及其启示”(JNXT202388023361)阶段性成果
2025-09-10
2025-09-10