西南民族大学学报（人文社科版）

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(1)旅游动机是激发旅游决策，驱使并影响旅游行为实施的重要心理要因。

(2)参见:赵刘《真实景观的旅游体验---基于现象学的研究》，《地域研究与开发》，2017年第1期;Milman A,Pizam A,Social Impacts of Tourism on Central Florida.Annals of Tourism Research,No.2,1988．

(3)参见:Dann G,Travel by Train:Keeping Nostalgia on Track.Tourism:The State of the Art,No.1,1994;Cohen E,Authenticity and Commoditization in Tourism.Annals of Tourism Research,No.15,1988;Mac Cannell D,Staged Authenticity:Arrangements of Social Space in Tourist Settings.American Journal of Sociology,No.3,1973．

(4)参见:蒋美华、李翌萱《网络信息关注行为的性别差异分析》，《山西师范大学学报》(社会科学版)，2013年第9期;白凯、马耀峰《旅游者购物偏好行为研究---以西安入境旅游者为例》，《旅游学刊》，2007年第11期。

(5)参见:谢礼珊、李健仪《导游服务质量、游客信任感与游客行为意向关系研究》，《旅游科学》，2007年第8期;Selnes Fred,Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships.European Journal of Marketing,No.32,1998．

(6)目的地形象:是游客对目的地的特定印象、认知和情感的表达，是目的地之间竞争的主要载体。目的地形象对目的地管理和研究游客旅游决策行为具有不可替代的作用。

(7)主观感知:即人主观而非理性对事物的认识。

(8)客观真实:也叫旅游客体真实，即游客希望体验原汁原味旅游对象的真实感知。

(9)趋近意向:此处主要指重游意向和推荐意向。

(10)参见:赵艳林、钟洁、夏琳淋《从民族村寨服务质量谈民族文化旅游的发展》，《中华文化论坛》，2014年第7期。

(11)2019年6月，课题组分别在桃坪羌寨、甲居藏寨和泸沽湖以及通过网络进行问卷预调研，然后依据被调查者反馈意见和调研效果对问卷的布局和题项语句等进行适当修改与调整，从而形成正式调查问卷。

(12)2019年7月20日-8月20日，笔者与课题组成员一行7人，先后对桃坪羌寨、甲居藏寨和泸沽湖进行每个村寨为期10天左右的现场正式调研，采取偶遇和定点拦截方式在景区的候车点、售卖点和休息区等地对游客进行访谈与问卷调查，问卷主要采取现场发放和现场回收方式，对于不识字的部分游客，调查人员采取代读题项，依据游客口头回答代为填写的方式进行。