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2026, 01, v.47 155-169
“链”上信任:出版行业编辑采纳DeepSeek思维链技术的行为路径研究
基金项目(Foundation): 国家社会科学基金重大项目“数字人文背景下的重大历史典籍版本保护研究”(24&ZD234)阶段性成果
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在生成式人工智能技术迅速发展的背景下,AI在出版行业的应用日益广泛,但其持续采纳的心理机制尚未明晰。本文以DeepSeek“思维链”技术为例,构建“透明度—认知信任—绩效感知—持续采纳意向”的链式结构模型,通过问卷调查和半结构化访谈,利用结构方程模型与Bootstrap,识别信任建构与绩效认知在行为路径中的中介作用。研究发现,思维链透明度显著增强编辑人员的认知信任,信任进一步正向驱动编辑对AI在审校效率、内容质量和负荷减轻三方面的绩效感知。其中,内容质量与负荷减轻感知对持续采纳意向具有显著影响,而效率感知未显著预测采纳意向。三条链式中介路径中,仅以内容质量与负荷减轻为中介的路径显著成立。结合访谈结果,证明了质量与负荷在编辑采纳决策中的主导地位,效率感知则受制于组织流程而弱化,进一步揭示了编辑在使用AI工具时对“质量可控性”与“情绪安全感”的偏好,并指出制度整合与流程兼容是效率价值发挥的关键前提。研究丰富了AI采纳行为的多变量路径机制,亦为出版流程中AI部署优化提供了理论参考与实践启示。

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①参见:Anthropic Admits AI Caused Miscite in Expert Report in IP Suit,Bloomberg Law,https://news.bloomberglaw.com/ip-law/anthropic-admits-ai-caused-miscite-in-expert-report-in-ip-suit,发文时间:2025年5月16日,引用时间:2025年6月1日。

基本信息:

中图分类号:G238;TP18

引用信息:

[1]徐敬宏,渠润泽.“链”上信任:出版行业编辑采纳DeepSeek思维链技术的行为路径研究[J].西南民族大学学报(人文社会科学版),2026,47(01):155-169.

基金信息:

国家社会科学基金重大项目“数字人文背景下的重大历史典籍版本保护研究”(24&ZD234)阶段性成果

发布时间:

2026-01-10

出版时间:

2026-01-10

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