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本文将舆论理解为公共议题、事件或人物可见性与注意力分配与竞争的社会及传播过程。可见性与注意力的分配与竞争具有媒介物质性的视角,与媒介技术架构密不可分。从大众传播发展到智能传播时代,舆论基础逻辑发生重要的历史转换,即算法成为可见性与注意力的新生产机制与逻辑。算法驱动的可见性包括个性化推荐与集体化热点两种方式,具有平台差异性和圈层差异性,并作为元逻辑在新传播生态体系中展开可见性的循环。在智能时代,我们需要高度关注算法可见性与注意力的分配正义问题。
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①文章详情可参见：Qingjia清嘉《40万人口的东北城市确诊200+,紧急封城面临断粮，能给个热搜吗》,“清醒派”微信公众号，https://mp.weixin.qq.com/s?__biz=MzIxMzU3NDEyNA==&mid =2247487554&idx=1&sn=b574532b5de3fdcae92790a2f6eada9b &chksm=97b598c1a0c211d79d459cf91e805dab0ee7ffde9afea125048 56218309f52abc3c5b192087b#rd,2021年1月24日。
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基本信息:
中图分类号:C912.63;G206
引用信息:
[1]周葆华.算法、可见性与注意力分配：智能时代舆论基础逻辑的历史转换[J].西南民族大学学报(人文社会科学版),2022,43(01):143-152.
基金信息:
国家社会科学基金重大项目“智能时代重大舆情和突发事件舆论规律及治理研究”(20ZDA060); 国家自然科学基金重点项目“社会集群行为涌现与演化的机制分析及预测”(71731004); 复旦大学上海新媒体实验中心项目“基于计算的新媒体舆论过程研究”(2021)阶段性成果
2022-01-07
2022-01-07