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社交机器人已经广泛参与到网络信息传播活动中,网络用户是如何看待这一新现象的?中美之间有何不同?本文从技术接受视角对中美特定网民群体进行对比研究。结果发现,总体上中国网民对社交机器人持更乐观看法。中国网民倾向于认为社交机器人带有好的目的,而更多美国网民则认为其带有坏的目的,对社交机器人参与社会热点事件讨论的影响认知也是如此;在辨别社交机器人方面,中国网民对自己辨别社交机器人账号的能力更加自信;在社交机器人使用场景方面,中美网民的看法基本一致,均是最接受使用社交机器人发布紧急消息,最反对用以分享虚假信息。
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①数据来源:按“社交机器人”为主题,“新闻与传媒”为学科,检索查阅中国知网,得到符合条件的中文论文文献最早发表时间为2019年2月10日,网址:https://www.cnki.net,检索时间:2021年2月2日。
②本文中的中美两国样本网民均为成年网民。
③由皮尤研究中心创建的美国趋势小组(ATP)是美国全国范围内的样本代表,它们从座机和手机随机数字拨号(RDD)调查中随机抽取了美国成年人。小组成员通过每月自我报告的方式参与网络调查。
④皮尤报告中的数据排除掉“不了解社交机器人”的样本。4581名受访者的全样本抽样误差幅度为正负2.4个百分点。
基本信息:
中图分类号:G206;C912.3
引用信息:
[1]张洪忠,何康,段泽宁,等.中美特定网民群体看待社交机器人的差异——基于技术接受视角的比较分析[J].西南民族大学学报(人文社会科学版),2021,42(05):160-166.
2021-05-10
2021-05-10