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恐惧诉求在健康传播中需要病理的精确与科学性,这样才能消解传播多渠道造成的恐慌;避免某类疾病、污染的恐惧诉求,其效果建立在对策性建议的有效性基础之上;亚政治性是健康传播之风险归责的结果,在恐惧诉求中歪曲了事实却能有效地吸引受众注意力乃至控制人们的认知。
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基本信息:
中图分类号:G212
引用信息:
[1]蒋晓丽,王莘.2008年中西媒体对中国健康报道分析——以恐惧诉求为视角[J].西南民族大学学报(人文社科版),2009,30(07):135-140.
2009-07-10
2009-07-10